Curated pieces from an existing clothing brand, Reformation, and reimagined into the world of adjustable fashion without changing the brand's unique style.
Research
"The average adult's weight fluctuates up to 5 or 6 pounds per day" -Healthline
What makes the body change?
* exercise
* sleep
* drink
* food
* illness
* medicine
* alcohol
* exercise
* sleep
* drink
* food
* illness
* medicine
* alcohol
How might we modify existing clothing structures to accommodate body changes throughout the day in order to make them feel more confident about their body in our clothes?
Ideation
Which of their designs do I want to transform?
How do I want that design to adjust?
What are all the different ways something can be adjustable?
Thinking about Reformation's designs and how I could adjust the most unadjustable looking designs, or introducing new fabrics that would create a similar style in a more comfortable way.
Final Re-Designed Reformation Line:
